From Red to Blue - Color is Popping Up All Around
More and more people these days are looking for color in their homes, and this is affecting everything from paint to upholstery. While red has always been a very popular color in the home, blue is starting to pick up steam and quickly becoming the most popular color for upholstery, especially in the US.
It has become more and more important recently for furniture manufacturers to not just get your attention, but to get your attention in a split second. With so many choices, and better informed shoppers, consumer's attention spans are getting shorter and shorter. One of the best ways that a furniture manufacturer can grab someone's attention these days is with a strong, vibrant color. Traditionally the color of choice has always been red, and red is still a very good choice of color even today. But blue, a color that didn't use to be very popular, has been picking up a lot of steam recently and has become America's most popular color in the home. Especially blues that have bit of green in them and teals.
A recent survey in Furniture Today shows that blue has become America's favorite color for upholstery. 33% of Millennials (age 18-34) call blue their favorite color in the home, as do 26% of Generation X (age 35-50) and 28% of Baby Boomers (age 51-69). That is nearly one third of the market that prefers blue today, and many color experts believe that blues popularity is only going to continue to grow. However, it isn't all blues that are doing great, lighter blues still aren't all that popular in the home. It is the darker blues, such as navy, that are really becoming popular.
Of course blue's gains are coming at the expensive of other popular colors, particularly red, which had long been America's most popular color. While 30% of Baby Boomers prefer red, that percentage drops to only 23% of Generation X and 12% of Millennials that call red their favorite color. Despite losing some ground to blue, red is still America's second most popular color.
What is a bit more surprising than blues recent popularity, are the other colors that are starting to become more popular than red. Yellows and Greens which were never very popular with Generation X or Baby Boomers, have surpassed red when it comes to Millennials. 15% of Millennials call yellow their favorite, while 14% call green their favorite.
The other big color, orange, however is losing some steam. Orange is most popular among Generation X with 20% of them considering it their favorite color, but it drops to 13% with Baby Boomers and only 10% with Millennials.
If you are having trouble keeping up with the latest color trends, give DSA Factors a call today at 773-248-9000 and ask about our accounts receivable factoring. While we can't help you pick out colors, we can help you with credit checks and collections so that you have more time to focus on your product line, and can make sure you choose the right colors.
