Is Your Furniture Too Big?
A recent survey by Furniture Today showed that nearly 6 in 10 consumers have no problem finding the right sized furniture for their home, which of course means that 4 in 10 consumers aren't pleased with the available sizes that furniture comes in. 37% of respondents said that furniture is too large, while 5% said that furniture is too small. It probably comes as no surprise, but urban apartment dwellers tend to have the biggest problem with over-sized furniture, 42% of apartment dwellers find furniture to be too large for their homes, while that number is only 35% for people who live in houses or condos.
The survey also found that the room that most people plan to redecorate next is usually their living room, followed next by their master bedroom. After that, those living in houses and apartments would like to redecorate their kitchen, while people living in condos would like to redecorate their home office.
When it comes to redecorating a living room, two thirds of all consumers will start out by buying a new sofa. The average sofa size that consumers have been shopping for is 87 inches wide, 39 inches deep, and with a height of 37.6 inches. Larger-sized sofas are more important to people interested in motion sofas, as well as to Generation X and Millennials. Smaller-sized sofas are more important to urban and apartment dwellers, as well as low-income families.
Even though home sizes are on the rise for new construction homes, nearly half of all people looking to move are looking for a similarly sized home to what they currently have. As a result, no matter if someone has chosen to redecorate, or they are moving to a new home, a very large chunk of the population will still think that furniture sizes are simply too big.
If you want to start working on a new line of smaller furniture and can use some more cash to get it developed, give DSA Factors a call today at 773-248-9000. Our accounts receivable factoring program can get you paid today for your invoices that aren't due for another 30 days or more. With over 60 years of experience in the furniture industry, and 30 years of factoring for the furniture industry, we have the experience and knowledge that you need to help grow your business.
